February 13, 2004--boberdoo.com LLC (www.boberdoo.com), a lead distribution software company, announces the launch of mortgagefollowup.com (www.mortgagefollowup.com). Mortgagefollowup.com is a free service for mortgage brokers that allows brokers to automatically follow up with their mortgage leads. The system has built in sample emails and it also gives mortgage brokers the ability to create their own personalized email sets for every situation. Mortgagefollowup.com will help mortgage brokers by keeping continuous face time with the leads that are either rate shopping or not ready to complete a new mortgage when they first speak. Historically, mortgage brokers have given up on rate shoppers as potential clients but with rising interest rates and lead prices, this is a bad habit that needs to be broken.

Every call a mortgage broker receives can be classified into different situations. Some leads are rate shopping for a mortgage refinancing, some leads are first time buyers, and other leads are just looking to ask questions about the mortgage process. The mortgagefollowup.com system enables mortgage brokers to assign each of these specific leads to unique email sets that are tailored for their situation. Once assigned, the leads will receive follow up emails on a daily or weekly basis, each of which is personalized to them and to the mortgage broker. These emails will contain information related to the reason they called the broker. By following up with these leads who were not ready to buy during the first call, the mortgage broker is automatically keeping his or her name and contact information in front of the lead so that when they are ready to buy, that broker will be the person they contact.

We receive a large volume of phone calls from mortgage brokers who are desperate to find more mortgage leads, said Brad Seiler, owner of boberdoo.com. We created mortgagefollowup.com as a tool to help mortgage brokers realize that along with new leads, they should reexamine the leads they already have. In my experience with brokers, I have found a good proportion of them are impatient with their leads and rather than working an average lead, they will just throw it away and move on to the next. Mortgagefollowup.com allows these brokers to automatically work their current leads while they continue on with the new ones.

Mortgagefollowup.com is a free service. It allows brokers to have up to 25 active leads in the system at any time. The system requires the brokers to sign up and verify themselves via a toll free phone call. Once verified brokers can start adding leads to the system using the sample email sets included or they can create their own email sets with their own graphics and/or logo and also attach PDF files to their outgoing emails.
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